The BioTrade sector (i.e. trade in products sustainably derived from biodiversity, including Non Timber Forest Products) is booming. Consumers love the idea of products harvested sustainably from the wild, brands are capitalizing on this trend with growing numbers of new product launches, and policy-makers are waking up to the opportunities for positive conservation and economic outcomes. But what does it take to make a successful BioTrade business in Africa? In this Expert Clinic, Gus Le Breton, serial BioTrade entrepreneur and chair of the African BioTrade Advisory Group, shares some secrets for building BioTrade businesses gleaned from a lifetime in this sector.

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